Send each product only where it belongs
Not every product belongs on every store. A UK-only safety boot range shouldn't appear on your Australian storefront, and a product still awaiting local compliance sign-off in Germany shouldn't sync there before it's ready. Most multistore sync tools assume you want everything everywhere, forcing workarounds like unpublishing products after the fact.
Stillpoint builds per-store targeting into the sync itself. You decide which stores a given product should reach, either from a checkbox panel right on the product edit screen or by ticking cells directly in the network sync matrix, and Stillpoint only ever syncs specific products to specific WooCommerce stores you've selected — never a blanket push-to-all.
Key benefits
No forced push-to-all
Every product syncs only to the stores you've chosen, so region-specific or store-exclusive ranges stay exactly where they should.
Targeting from the product screen
Set target stores while you're already editing the product, without a separate admin step.
Bulk targeting from the matrix
Tick or untick cells across many products and stores at once when you need to make a wider catalog change.
Change targeting anytime
Add or remove a store from a product's targets later, and the next sync reflects the new selection immediately.
Supports staged rollouts
Launch a product on one store first, confirm it looks right, then extend targeting to the rest of the network when ready.
Keeps catalogs relevant
Shoppers on each storefront see only the products meant for their market, rather than a diluted, identical catalog everywhere.
How it works
- 1
Open the product on your hub
Edit the product as normal in WooCommerce.
- 2
Choose target stores
Use the store-targeting panel on the product screen to tick the stores that should carry it.
- 3
Or use the matrix
For bulk changes, open the network sync matrix and tick the relevant product/store cells directly.
- 4
Save to queue the sync
Saving the product queues sync jobs only for the stores currently selected as targets.
- 5
Targets persist for future edits
Later updates to the product sync to the same target set until you change it again.
Real-world examples
A footwear retailer stocks a wide-fit walking boot that's only certified for sale in the UK. On the product edit screen, the merchandiser ticks only the UK store as a target, leaving the AU and DE stores untouched, so the boot never appears in either regional catalog by mistake.
Ahead of an Australian summer sale, the team wants to push 60 sandal SKUs to the AU store only, without touching the UK or DE catalogs mid-season. They open the network sync matrix, filter to the sandals category, and tick the AU column across all 60 rows in one pass rather than opening each product individually.
A new trail-running SKU launches first on the DE store to test pricing in euros before a wider release. Two weeks later, once the sell-through looks healthy, the team goes back into the product's targeting panel and adds the UK and AU stores, extending the sync without re-creating the listing anywhere.
Who it's for
Useful for multi-store merchants with region-specific or exclusive ranges, and for agencies rolling products out to client stores in phases rather than all at once.
Frequently asked questions
Ready to put per-product store targeting to work?
See pricing and pick the plan that matches how many stores you run.